Recently I was tasked with improving our Web site's Reseller Locator
application. This tool helps potential customers in the U.S. find a product
reseller in their state. By choosing a state from a drop-down box, a listing
of all resellers located in that state is displayed.
Over the years, as more and more resellers have signed on to sell our
products, some problems with this application have surfaced:
Some states, such as California, display a very long list of resellers, and
customers may never contact those listed near the bottom. The states with
smaller populations such as No... (more)