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Troy Pullis

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Recently I was tasked with improving our Web site's Reseller Locator application. This tool helps potential customers in the U.S. find a product reseller in their state. By choosing a state from a drop-down box, a listing of all resellers located in that state is displayed. Over the years, as more and more resellers have signed on to sell our products, some problems with this application have surfaced: Some states, such as California, display a very long list of resellers, and customers may never contact those listed near the bottom. The states with smaller populations such as North Dakota may not have any resellers to list. Competitors could use the tool to easily find all our resellers, and may steal these valuable partner relationships. The Solution Is Defined We needed a solution to solve these problems, and searching by zip codes appeared to be the answer. The ne... (more)